Youth Club
It seems that London is revelling in a moment of philanthropy as Youth Club is launched. Abandon memories of shell suits, playing pool and hanging out round the back of your local town hall - today’s regenerated youth club is a far cooler notion for London’s bright young things. The West End space just off Carnaby Street hosts a pop-up shop, gallery and acts as a creative HQ. A T-shirt line by Mrs Jones has been created, and artworks by youth culture voyeurs Gavin and Lawrence Watson are also on display. Director Sarah Dunlop has produced an online campaign exploring attitudes among under-25s on the subject of sexual assault. This admirable business model seeks to remove barriers between society, brands and creativity and act as a "cultural and commercial incubator". Watch this space.
Elle Hankinson, WGSN
Opens 11 November
Youth Club
35 Marshall Street
London W1F 7EX
Web: www.youthclublondon.com
http://www.wgsn.com/content/section/city_by_city/whats_new/london1.html
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